Press Web Development

Website builders now better by design

October 19th, 2005

Originally published in New Zealand Herald

Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.

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Netconcepts Helps Sites Stand Out

October 13th, 2005

Originally published in Wisconsin State Journal

“On the Internet, a Web site without visitors is akin to the proverbial tree that falls without anyone to hear it.” In this profile piece by the Wisconsin State Journal, reporter Jason Stein investigates how web agency Netconcepts uses search engine optimization to supercharge the websites of online retailers. Stein talks with Steve Spangler, CEO of Steve Spangler Science and Gene A. Wright, Netconcepts’ VP of Sales and Marketing, on the success of SEO and the latest techniques used to get search engines’ attention.

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Blogs Go Corporate

October 10th, 2005

Originally published in The Dominion Post (Wellington)

“When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers,” said Netconcepts president Stephan Spencer in an interview with the Dominion Post. “People like doing business with people, not companies.”

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Searching for Customers Searching for You

October 7th, 2005

by Netconcepts

Originally published in Multichannel Merchant

Ann Meyer, author for Multichannel Merchant, discusses the power of natural search over paid search listings. This article goes on to mention the importance of proper keyword usage and the need for scaleable optimization techniques.

Included in this article are quotes from Netconcepts’ VP of Client Services, Jody Hartwig. Jody shares her views on natural search and the best practices needed to succeed in today’s market.

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Blog on

September 1st, 2005

by Stephan Spencer

Originally published in Unlimited Magizine

Russell Brown, Auckland author for Unlimited, conveys the message of marketing change. (as foretold in The Cluetrain Manifesto) Today’s consumers do not have the same shopping trends as they did 5 years ago. If companies want to compete and capture a piece of the market share, they need to seriously focus on the consumer’s needs and wants.

Blogging is a vital part of the marketing mix needed to accomplish this.

Brown references how modern day marketers are making the Web a better place. One of these marketers is Netconcepts, Founder and President, Stephan Spencer.

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ShopperANSWERS

August 12th, 2005

ShopperANSWERS screenshotShopperANSWERS offers a retail marketing and measurement solution that helps retailers keep informed of shopper behavior at the moment of purchase across a wide variety of retail outlets. Their corporate website gives an insight into the minds of shoppers. The site isn’t just marketing fluff; it educates the visitor on such topics as observational research and intercept interviews.

[ database | client admin cms | SEO ]

Visit The Site: ShoppersAnswers

Geneva Health

August 2nd, 2005

Geneva Health screenshotGeneva Health is a recruitment company specializing in the health sector, including nursing, medical, clinical support and allied health professionals. Geneva Health has three websites targeting their three primary markets — the UK, Australia and New Zealand. Each is a functionally-rich job site with supporting helpful articles, including such things as CV guidelines, making an overseas move, registration requirements and more. Job applicants can of course apply online. The site is built with search engines in mind, and includes spider friendly URLs along with optimized HTML and content.

[ database | client admin cms | SEO ]

Visit The Site: Geneva Health

Natural Search Optimization and Website Development Clinic

eTail East 2005 — Philadelphia

August 2nd, 2005

Panelist: Stephan Spencer

Another innovation at eTail. Set away from the hurly burly of the conference, we are providing you with the opportunity to get an in-depth diagnostic treatment for your site.

4 dedicated stations will help you optimize every element of your website, from Search, to Analytics to CRM and Visualization, there is a cure for every pain point! Make sure you sign up for your 30-minute session today.

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Businesses move into blogosphere

May 27th, 2005

Originally published in New Zealand Herald

As corporates catch on to blogging as a marketing tool, Netconcepts’ President Stephan Spencer has helped many companies set up a business blog. He says the best blogs are those that develop a loyal following, which is all about being real.

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REI boosts sales via keywords

May 25th, 2005

Originally published in DM News

Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.

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